From initial concept to factory‑ready documentation, our work brings technical clarity, refined fit, and real‑world performance into every project.

With 20+ years of industry experience and a Master’s in Performance Sportswear Design, we support brands with high‑precision product development grounded in lived outdoor use.

What We Deliver

1. Technical Packs

Clear, detailed and factory-ready — built to remove guesswork.
Deliverables:
  • BOM (fabrics, trims, thread)
  • Colour map + Pantone refs
  • Construction notes
  • Seam, stitch & reinforcement logic
  • Technical drawings
  • POM & tolerances
  • Grading rules
  • Label & branding placements
  • Handover documents for production teams

2 . Ergonomic Pattern Cutting & Fit Engineering

Movement-led pattern development for technical performance.
Deliverables:
  • Pattern blocks (2D)
  • Articulation mapping
  • Sleeve/hood geometry refinement
  • Fit notes for prototypes
  • Ease logic per size
  • Adjustments for fabric behaviour
  • Movement-focused pattern corrections

3. Concept Development & Design Direction

Creative exploration backed by technical reality.
Deliverables:
  • Silhouette development
  • CAD drawings
  • Range planning
  • Component + trim strategy
  • Material logic
  • Design language consistency

START-UP SUPPORT

Support for Start‑Ups

What we help you with:
  • Defining the user + product purpose
  • Mapping the market & competitors
  • Product architecture + hero piece
  • Sourcing strategy & costing considerations
  • Factory readiness + tech pack expectations
  • Managing timelines & sample cycles

  • Avoiding the common pitfalls new brands face

PRODUCT STRATEGY & PROJECT PLANNING

Product Strategy That Keeps Projects Moving

Deliverables:
  • Critical path setup
  • Season planning
  • Development phasing
  • Risk mapping
  • Supplier alignment
  • Build‑ready documentation packs

FACTORY LIAISON & SAMPLING SUPPORT

Factory Communication & Sampling Support

What we manage:
  • Version-controlled tech packs
  • Sample tracking
  • Change logs
  • Fit reviews & correction sheets
  • Construction clarifications
  • Material & component confirmation
  • Maintaining clear communication (always via the brand)

 

OUR PROCESS

What we do

1. Discovery Sprint

Define user, requirements, fabric logic, risks.

2. Design & Technical Development

Concepts, patterns, construction logic, technical packs.

3. Prototype & Production Support

Sample refinement, factory communication, finalising specifications.

 

WHY WORK WITH US

Why Brands Choose Dannah Design

Reasons:

  • 20+ years designing performance apparel
  • Master’s degree in Performance Sportswear Design
  • Experience with Rab, Montane, Umbro and more
  • Real outdoor testing in harsh environments
  • Directional but functional approach
  • Fit for Purpose • Simple • Ethical • Directional

GET IN TOUCH...

Ready to Build Your Next Product

Long-term project partnership

Looking for ongoing support? We collaborate with you on exteneded projects, ensuring vision is realised with consistency and care.