I'm Richard Dannah, a Performance Sportswear designer driven by a lifelong passion for the outdoors and a deep commitment to innovation in performance apparel. With a Master’s in Performance Sportswear Design, I’ve led projects for brands like Rab, Montane and Umbro, creating everything from alpine jackets to World Cup football kits. My work blends technical precision with creative vision—shaped by my upbringing in Scotland, military training, and years of hands-on experience in the field. Founding my own brand, Dannah, has allowed me to push the boundaries of waterproof design, crafting garments that move with the body and perform in the harshest environments.

What Sets Me Apart

Depth & Breadth of Experience

My perspective is forged over a 25-year career working at the highest levels of technical apparel. I have designed for iconic heritage brands and innovative start-ups, from the UK to Sweden, navigating different brand philosophies, structures, and budgets. This extensive, hands-on experience across the industry—from Rab and Montane to Peak Performance—means I bring a confident, solutions-oriented approach to every challenge, ensuring results are both creatively ambitious and commercially sound.

Strategic, Integrated Thinking

In performance wear, colour and trend are more than aesthetic choices; they are integral to function, innovation, and commercial success. My process always considers the complete ecosystem of a product—how design decisions impact sourcing, production, marketing, and the end-user's experience in the field. This big-picture, strategic mindset ensures creative work strengthens the entire brand, from the drawing board to the mountain ridge.

A Collaborative, Partnership Approach

I believe the best work comes from open collaboration, clear communication, and mutual trust. My studio operates as a true creative partner, honouring commitments and consistently aiming to surpass expectations. This principled approach builds lasting relationships; much of my work comes from repeat clients and referrals, a testament to a shared commitment to excellence and a process that values partnership as much as the final product.

Throughout my career, I have worked with many companies to start-ups in various industries, product categories, and geographies. Usually, at the same time. My point-of-view is rooted in understanding the intricacies of a range of approaches, philosophies, structures, and budgets. Knowledge centred on expansive experience leads to confidence in results.